Cookies are text files stored on your device
Cookies are small text files that are stored via the browser on a storage medium of the end device used by the website visitor (PC, notebook, tablet, smartphone, etc.). A browser is a programme for displaying websites. The stored information is called up again during subsequent visits to the website and enables the website to recognise the end device.
Differentiation of cookies according to their technical necessity
In general, a distinction can be made between technically necessary and technically unnecessary cookies.
Technically necessary cookies for the functionality of our website
Technically necessary cookies ensure the functionality of our website and are essential for the operation of the website. Technically necessary cookies do not require the consent of the website visitor.
Technically unnecessary cookies to improve the website offer for our customers and to present targeted advertising.
Technically unnecessary cookies are cookies that are not necessary for the operation of the website, for example analysis cookies and advertising cookies. Analysis cookies can be used to.
- the number of users of the website,
- the number of sessions on the website,
- the sources of visitors, the bounce rate and
- the duration of the session
This makes it easier for us to further develop and improve our website because we can identify at an early stage which areas of the website are of particular interest to website visitors and where there is room for improvement. Based on the data collected, we can better structure the website menus and place content in a more user-friendly way.
Through the use of advertising cookies, website visitors or users can be presented with target group-oriented, personalised advertising. Personalised or targeted advertising is advertising whose content is tailored to the interests of the website visitor or user, particularly with regard to demographic data such as age and gender.
By analysing the website, it is possible to check which content is of interest to the website visitor.
Remarketing campaigns can be used to display target group-oriented or personalised advertisements on different channels.
Target group-oriented or personalised advertisements in the form of remarketing are only permitted on the basis of consent granted (“Advertising cookies” and “Accept all cookies”) in the cookie banner.
Use of Google Analytics or services from Google (Google Tag Manager)
As soon as the website visitor arrives on the website, a banner appears requesting the website visitor’s consent to analysis cookies as well as to advertising cookies. The website visitor can give his/her consent to analysis and advertising cookies by clicking on the “Accept all cookies” button or refuse his/her consent by clicking on the “Save selection” button to accept only the technically necessary cookies.
If you only wish to give your consent to analysis cookies, you must select “Analysis -Cookies” and then give your consent to analysis cookies by clicking on “Save selection”. If you only wish to agree to the use of advertising cookies, select “Advertising-Cookies” and then click “Save selection” to give your consent to advertising cookies.
Advertisements on other websites for a.auftrag.at will only be played on other channels if the website visitor has given consent to advertising cookies. From a technical point of view, some of the analysis cookies listed under “Cookies used” have a dual function as advertising cookies, however, advertising is only displayed on the basis of the consent to the analysis cookie if the website visitor has also given consent to advertising cookies.
When visiting the website, the following data is processed in the event of consent to analysis cookies and advertising cookies:
- the IP address in anonymised form,
- technical information on the browser, the terminal device and the screen resolution,
- the page accessed, content accessed, duration of visit, click and scroll behaviour, as well as
- the source through which website visitors arrived at the website and
- demographic data.
In the case of consent to advertising cookies, data on the device of the website visitor and the IP address are processed in anonymised form. Analysis cookies are sometimes used for advertising activities on other channels after the website has been visited.
Further use only takes place if the website visitor has given consent to advertising cookies in the cookie banner. This means that based on the information stored with the help of the cookies, recognition takes place and subsequently advertisements for the auftrag.at homepage are played on Google websites.
The collection of demographic data takes place via data exchanged during technical communication between the server and the client. Information on gender and interests is registered and stored via text files that are stored in the end device of the website visitor. Demographic data are, for example, the age, gender and interests of the website visitor, the language of the website visitor or a country assignment.
This data is collected to gain insights into the target group of a website or to define an imagined group of people as a target group based on the results.
The purpose of processing demographic data is to align the offer to the respective target group, business analysis as well as performance reports.
The data processed with the help of the analysis cookies and advertising cookies are stored for six months. After this period, the data is deleted and website visitors are asked again to accept cookies.
The advertising played on the basis of consent to advertising cookies can still be displayed or presented on third-party websites after a period of six months for a period of 24 months, even if consent to advertising cookies has already been revoked on the auftrag.at homepage in the meantime.
Technical background in case of given consent
If consent is given, a so-called tracking code is executed, which sets several cookies in the browser of the website visitor’s end device. These cookies are used to determine the activities of the website visitor on the website.
For example, a session cookie determines how long a website visitor has been on the website, and recognition cookies determine whether the website visitor is a new website visitor. With the help of a cookie that enables recognition, advertisements can subsequently also be played on a third-party website.
The legal basis for the use of analysis and advertising cookies is therefore exclusively the website visitor’s consent. Given consent also refers to the processing of data in the USA. If no consent is given (confirmation only of the technically necessary cookies by means of “Save selection”), no analysis and advertising cookies will be used. In addition, the website can also be used without consent.
A linking of further personal data with the IP address is generally not possible through the use of analysis cookies. A linkage of further personal data may occur in the case of consent to advertising cookies in the cookie banner, if website visitors receive advertisements about a.auftrag.at on third-party websites.
Withdrawal of consent to analysis cookies and advertising cookies
Consent to analysis and advertising cookies can be withdrawn at any time by clicking on the link “Cookie settings” in the footer of the auftrag.at homepage, which opens a cookie banner. If only the technically necessary cookies are confirmed in the cookie banner by means of the button “Save selection”, the withdrawal of consent to analysis and advertising cookies is thereby effected.
In connection with the use of technically unnecessary cookies, profiling takes place for some cookies. Profiling is the automated processing of personal data taking into account personal aspects, in particular to analyse or predict these aspects, for example in relation to personal preferences or interests or usage behaviour.
Profiling is often used to make predictions about people by using data from different sources to draw conclusions about a person based on characteristics of other but statistically similar people.
Since data is available on the internet and connections and links can be made technically, personal aspects or people’s behaviour, interests and habits can be identified, analysed and predicted.
Profiling measures can be of considerable benefit to an organisation because an increase in efficiency and a saving of resources takes place. Applications of profiling measures include better segmentation of markets and targeting services and products to the individual needs of the population.
Profiling activities may occur in relation to the analysis of websites and the use of third-party marketing services. Website visitors are not obliged to provide data for profiling purposes.
Persons affected by profiling measures have the right to object to this processing, which can be exercised at any time. Profiling for advertising purposes can be refused without giving reasons.
The data categories used for profiling are mostly based on the click behaviour of the website visitor on websites (preferences and interests can be derived from this), the reading of information from files stored in the terminal device and the IP address of the website visitor.
A list of the cookies used on the website can be found under “Cookies used”:
The consent to technically unnecessary cookies of the website visitor concerns the domain a.auftrag.at.
Below is a list of the cookies used on the website:
Technically required cookies
Expiration: 6 months
Description: This cookie stores the information that consent has not been given or has been withdrawn and that the cookie banner should be displayed again.
Technically unnecessary cookies (analysis cookies, advertising cookies)
Below you will find the technically unnecessary cookies including a link to the data protection declaration of the web analysis service provider Google:
Expiration: 2 years
Description: Google Analytics | This cookie is used for user identification | https://policies.google.com/privacy
Expiration: 1 minute
Description: Google Analytics | This cookie is used to throttle requests at the Google Analytics server | https://policies.google.com/privacy
Expiration: 24 hours
Description: Google Analytics | This cookie is used to measure user behaviour | https://policies.google.com/privacy
Expiration: 3 months
Description: Google Tag Manager | Used by Google AdSense to experiment with advertising efficiency on websites using their services.
The list of cookies used is regularly updated or extended, but due to changing technical circumstances or extensions, there may always be a need for adjustment.
Data subject rights
Persons affected by the processing of personal data have the following rights:
- Right to information
- Right to erasure
- Right to rectification
- Right to data portability
- Right to restriction of processing
- Withdrawal of consent given
- To object to processing
- Objection to processing for advertising purposes
- Objection to and restriction of processing
- Right to lodge a complaint with the data protection authority
When cookies are used, the data processed (e.g. IP address in anonymised form) usually does not allow the identity of the website visitor to be attributed, which is why a data subject’s request cannot be met or can only be met to a limited extent.
Website visitors have the option of withdrawing their consent to analysis and advertising cookies by clicking on the “Cookie settings” button at the bottom of the website (on the bar next to “Imprint”). In the cookie banner, consent can be revised by confirming only the technically necessary cookies using the “Save selection” button.